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It's okay to be wrong. It's not okay to stay wrong.

Not what I expected

Complete this sentence:

If a business is manufacturing products that pose real risks of serious disease, we believe it is all the more important that it…

Stop manufacturing the product?

Get taxed into oblivion?

Be legally disbanded?

None of the above, according to British American Tobacco’s website. Their answer:

…we believe it is all the more important that it does so responsibly.

If you make products that kill people when used as intended, how do you do that ‘responsibly’? That’s quite a different definition of ‘responsibility’ than the one I’m accustomed to.

2 Comments

  1. "We make some donations to touchy-feely organisations. Aren't we nice? What, donate to lung cancer charities? Oh, look, we planted a tree. See, we're NICE!"

  2. Similar logic applies to CAM peddlers…

    "If a company is distributing a supposed medicine without any evidence that it works, and evidence that it very likely doesn't, we believe it should…"

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