In what is believed to be the quickest turnaround in humour history, jokes about the name of the Apple iPad became ‘no longer funny’ minutes after being conceived.

The previous record was held by the Liam Lynch song “My United States of Whatever”.

“We’ve never seen a joke age this quickly, ” says Frank Overton of the Comedy Institute, a humour think-tank. “It’s probably because of the juvenile nature of the joke, combined with the fact that, well, there’s only one joke you can make. iTampon. How many times can you say ‘iTampon’?”

The joke will be added to the list of no longer funny things, including jokes about the vibrate function on mobile phones, quoting Monty Python sketches in their entirety, and potentially risqué variations on the word “Pokémon”.